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Apprise Software customer, Super-Dog Pet Food, Wins 2007 Distributor of the Year

Super-Dog Pet Food's guiding principle to be First in Quality, Second to None in Service has been paying dividends for the family-owned organization for more than 30 years. This past March, the Pennsylvania-based company was recognized for business excellence when it received the 2007 Distributor of the Year award from the Pet Industry Distributors Association (PIDA).

The Distributor of the Year winner is chosen by industry manufacturers through PIDA's annual Performance Benchmarking Award program. Super-Dog received the highest average score among 55 distributor members. The company was also recognized for outstanding Marketing & Promotions (3rd place) and Logistics & Operations (2nd place). Among other business criteria, the award recognizes on-time delivery practices, fill rates, packaging, compliance with good shipping practices and use of current technology.

Super-Dog believes in delivering astonishing service to its customers. The company sells hundreds of animal companion products that include food, grooming supplies, treats, toys, supplements and other items to large retailers and privately owned pet stores. Astonishing service often means rapid turnaround of goods to meet customer demand and the ability to exchange data with retailers in the electronic format they prefer.

Since 1999, Super-Dog has looked to Apprise Software for ERP solutions that meet its evolving supply chain needs. With 140 employees, two locations and more than a hundred brands to manage, visibility of its entire enterprise is critical to Super-Dog's success.

Managing Super-Dog's supply chain includes delivering industry leading compliance services such as electronic data interchange (EDI) and chargeback resolution tools that help the company maximize its profitability with large retailers. While automated credit features allow the company to customize credit rules and payment terms for higher risk customers.

Apprise Software congratulates Super-Dog on its exceptional record of quality and service. As Super-Dog's software partner of choice, Apprise Software is proud to help the award-winning distributor efficiently manage its inventory and inventory control to keep fill rates and satisfaction high for its retail customers.

Super-Dog Pet Food is one of the East Coast's largest distributors of food and supplies for dogs, cats, small animals and birds. Headquartered in Leola, Pennsylvania, the company serves customers from North Carolina through Maine (excluding New York). Its Avon, Massachusetts distribution center conveniently services the New England area.